以三百多年前客家人为原型打造的餐厅设计案例
一个三百多年前的客家人，他诙谐风趣、博闻强志、聪敏过人、赋性刚正、不畏强权、打抱不平的形象深入民心，被世人所歌颂。本案正是以人物为原型而打造的一家大型连锁客家餐饮设计案例，餐厅设计公司将三百多年前的人物形象运用到了这家餐厅，用现代化的表现手法呈现在食客面前！
As a Hakka man more than 300 years ago,he is humorous,knowledgeable,intelligent,upright,fearless of power and fighting against injustice.He is praised by the world.This case is a large chain Hakka Restaurant Design Case Based on the characters.The restaurant design company applied the characters of more than 300 years ago to this restaurant and presented them to the customers with modern expression techniques!
在这个大型连锁餐饮里本案这已经是第三家店，我们延续着它的既有的形象，在原有的基础上进行局部提升：木格栅为客家传统灰瓦屋顶元素演变而来，被做为最强的客家特征而保留；中国红的运用比例进行了加大，青石板、碎石、廖昆玉的诙谐风趣形象被更好的植入到了这个空间。草帽是在耕种时必备的工具，在这既是装饰也是餐厅设计公司对客家文化的解读，所以在前面外摆区进行了大量的运用，我们尝试留住最原始的文化味道。我们通过情境模拟，用茶水台的方式让顾客感受古时的中国特有文化，另一方面也是想通过这情境让顾客留步喝一杯擂茶更能体现客家的好客之道。
In this large chain restaurant,this case is already the third store.We continue its existing image and upgrade it on the original basis:mugezha is an evolution of Hakka traditional gray tile roof elements,which are retained as the strongest Hakka characteristics;the proportion of Chinese red is increased,and the humorous images of Qingshiban,gravel and Liao Kunyu are better Into this space.Straw hat is a necessary tool in farming.It is not only decoration but also the interpretation of Hakka culture by restaurant design company.Therefore,it has been widely used in the front outside area.We try to retain the most original cultural flavor.Through the simulation of the situation,we use the tea table to let customers feel the unique culture of ancient China.On the other hand,we also want to let customers stay for a cup of challenge tea through this situation,which can better reflect the hospitality of Hakka.
木格栅寓意客家传统建筑形式，因空间的天然优势，得以更好的呈现完美的围屋场景，“来来来，来我们围屋先吃饱再赶路”！墙面大面积的运用插画描述诙谐风趣、博闻强志等个人形象特征，当中不乏用现代手法进行处理，对当代打工阶层的常见问题进行调侃与自嘲。希望与现代的打工阶层能产生共鸣，餐厅设计的人物原型在三百多年前同样是一位普通的劳作人民，所遇问题与现代版的问题有极大的共同点，所以被作为了我们空间的主线索。再者，餐厅设计公司利用特色的餐牌，诙谐的文案，精心策划的VI与空间形成一体，做为另一道菜呈现在顾客的面前！
Wooden grille means Hakka traditional architectural form.Due to the natural advantages of space,it can better present the perfect enclosure scene."Come on,come on,let's eat first and then go on our way"!The use of large areas of wall illustrations to describe humorous,well-informed and strong personal image characteristics,which are not lack of modern techniques to deal with the common problems of contemporary working class and self mockery.I hope to resonate with the modern working class.The prototype of the restaurant design was also an ordinary working people more than 300 years ago.The problems encountered have great similarities with the problems of the modern version,so they have been taken as the main thread of our space.What's more,the restaurant design company takes advantage of the special menu,humorous copywriting,carefully planned VI and space to form a whole,as another dish presented in front of customers!
